INTERVIEW
Alice Gee | 25/07/2025
“Oh, how time flies,” I exclaim to Allegra. It’s as if I blinked and a year passed since our last conversation. With a catch-up long overdue, Allegra is preparing for some much-needed time off in the South of France with family, a small but much-deserved break from her busy schedule.
Fresh off the release of her newest single, ‘Wildfire’, Allegra is full of energy. It’s been a packed season for the pop singer, but in the best way possible. Her “pop era” has officially arrived, bringing with it a sound that’s more honest and emotionally grounded than ever. She’s leaning into vulnerability, hoping to create music that opens new doors for her fans, offering feelings of confidence, connection, and hope.
When it came to the visual for ‘Wildfire’, Allegra envisioned a world that could evolve organically, with love and community at its core. “I'm not a tech person. I walked into the studio space where we filmed the music video, and there were two guys with all these screens were super talented and had created a world just for the video,” she shared. “The idea was spreading love. So, we visualised a transformation from a concrete world to nature breaking through, eventually emerging into sunshine.”
Sonically, Allegra has shifted further into pop, leaving behind the dance-heavy sounds that characterised her earlier work.
“In my earlier career, I was doing a lot of dance music. It’s not that I didn’t love it, but it's not the main kind of music I want to make,” she explains. “I’ve just finished my next EP, and there's a track on it that focuses on what we’ve been talking about: community. I'm not into heavy tech. I want to create more emotionally honest music. It still has fun tracks on it. Compared to my last EP, which was more vulnerable in a different way.”
That desire to connect shines through not only in her lyrics but also in how she shares her creative journey with fans, often through raw, behind-the-scenes moments.
“I think it's important to be open so you can connect with others,” she says. “I can’t wait for my new music to come out and show what I’ve created.”
“I was wearing these massive boots, and I couldn't get them off. I was sweating everywhere after the dancing,” she laughs. ‘I love filming behind the scenes because it’s more truthful. Not that people are lying, but I enjoy showing reality. I think it helps fans see that even big pop stars are just people.”
Growing up watching Beyoncé and Rihanna music on YouTube, Allegra was always curious about how each scene came together. "It's always been important to me,” she says. “You might see some behind-the-scenes footage here and there, but I always felt like there should more. So now, on my last two videos, I had someone capturing everything. I want to share as much of the process as I can.”
And while the final product may look effortless, she’s quick to clarify that the road there isn’t always glamorous.
Dress, Sister Jane. Shoes, Pretty Ballerina.
“I think it's important to show that side of things,” she adds. “Yes, you get dressed up and you feel beautiful and confident, but there’s a lot of hard work that goes behind it.”
Allegra knew from the moment she wrote ‘Wildfire’ that it was destined to be choreographed. In an age where TikTok dictates every viral dance trend, the idea of fans interpreting her work, is something she finds exciting.
“I think you want people to listen to your music and feel creative themselves,” she says. “So, when someone comes up with their own routine, it feels like that was the whole point. You want people to get into it, to make it theirs and be creative.”
There’s a certain magic, she adds, in watching something you've dreamt of come to life. For Allegra, it's about more than just the movement. It’s the authenticity of the music itself, from how it’s made to what it means. ‘Wildfire’ is a track she poured her soul into, fearlessly, with the hope of bringing people together.
“That was exactly what I wanted to happen with the song,” she says. “Everyone's asking, ‘Who's this about? Who's the love interest?’ And I’m like this song is about being together. It's a scary world right now with everything going on politically and socially. But at the end of the day, we're all on the same planet. All we have to do is be together. Love is so important. Kindness is essential. I wanted to create a song that says: Come on, everyone, let's wake up. Let's be a community again, instead of spreading hate online.”
When it comes to community, Allegra sees social media as more than just part of the job. She isn’t afraid to show her vulnerability if it means someone else might feel less alone.
“I've always been a very open person,” she shares. “Being in the industry, I think that helps in ways. I don't mind sharing that side of me, because I’ve been in that place where I felt completely alone, like no one understands what I'm going through. I want to create a community where people feel safe and heard.”
With that in mind, I ask what she might say to her younger self, the version of her who needed to feel that sense of connection the most. The question hits home.
“That's such a deep question for me,” she admits. “Because I went through something quite traumatic a couple of years ago. I'm not the same person that I was. Looking back at myself at 18 makes me feel sad, because I know the pain I was in. Now I'm much stronger. I've had to rebuild, to create a new version of myself.”
“Knowing what I know now, it’s emotional. Because she had to go through all that to get to where I am today. At my lowest, I didn't think I'd ever make it out. It's sad to say, but I had to go through it to become who I am now. Honestly, I've never felt stronger.”
It’s the experience that drives her to speak openly, in the hope that others might feel seen. “I can't remember who said it, but there’s a quote that stayed with me: ‘You’ll never get that version of yourself back again, but you will build a new one.’”
“When you go through something traumatic, all you want is to be ‘you’ again. But actually, you are building something better and stronger. That's your truth and it is powerful.”
Photography Max Giorgeschi @maxgiorgeschi
Creative Director Laurie TB @laurietb
Creative Alice Gee @alicesgee
Styling Natalie Fajer Wood @nataliefajerwood
Hair Styling Francesco Cannatella @francescocannatellahair
MUA Aminat Bolaji @flawlesstouchbymia
Words Alice Gee
