Tones & I

Tones and I: "I don’t think I was prepared for that at all. I was bare feet on the street, being compared visually to and up against all these huge established pop stars. Once I was lined up against Ariana Grande, Nicki Minaj, and Billie Eilish for the most-streamed females right now – which went on for over a year and I couldn’t believe it."

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Bronte Evans | 19/07/2022

“I was in the States when it took off. I went from indie radio interviews in Sweden to this American music machine. That was a bit of a culture shock. I think just in general, being a pop artist on a major label, you’re expected to handle things, especially all sorts of supperficial things like wearing makeup, having your hair done and being styled, that aren’t necessarily music-related. It was a different world. But I eventually viewed it as another way to express myself and have a lot of fun. But in the beginning, I wouldn’t say I liked sitting in hair and makeup. I just felt like it didn’t look like myself. I didn’t know what I liked. What surprised me was people acted like I should know because I was 26. I’d only had the start of a pop career in Sweden. They didn’t understand that this was my first song, my first experience of all of this. Honestly, at the time it was a mix between it being amazing, and thinking I cannot believe that this is happening to me but also being terrified.”

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mattyvogel_lead-press-photo .jpeg

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